One of my core responsibilities at Analysis Group during my tenure (2004—2015) was the oversight of the corporate website, which underwent three major redesigns during that time. I implemented a content management system, processes, and selected vendors and agencies to partner with. I worked closely with illustrators and photographers to ensure the tone matches the AG brand and conveys the right messaging.
The corporate website received its last major update in 2009. In this most recent redesign, the key goals were to represent the firm in clear and compelling ways. In addition to rewriting the content, the site has a new look and feel and is responsive. The look and feel relies on the type treatment, bold colors, and use of conceptual imagery and candid photography taken in all of the offices around the firm.
As project leader I have provided oversight to the internal team, and have been heavily involved in the design direction of the site, site structure, page architecture, content conversations, and in the development of the business rules, documentation, and accompanying functionality. I also art directed all of the photo shoots, traveling to each office and working closely with staff and local photographers to achieve a consistent vision representative of the firm.