Until recently, Analysis Group heavily relied on practice brochures for business development. These were either used as leave-behinds at meetings, or supplements to qualification packages. The intent of the brochures was to convey the firm’s expertise in a particular area, serving up case descriptions and expert biographies. The development of the brochures was fluid, and needed to be flexible enough to serve up a variety of content types of lengths. I developed a brochure system that would allow for four- to twelve-page layouts.